Posted on 09/18/2017
When it comes to supporting local business, there's more to it than helping the community; it supports you too. Check out these reasons why going local helps you out in the long run.
Posted on 09/11/2017
What if there was a way to write the perfect resume that would help you land your dream job? Lucky for you, we’ve got 10 tips to writing the perfect resume today.
Posted on 09/04/2017
Caring for employees establishes a foundation for any organization to grow off of. It’s the age-old saying: “Before you help others, you must first help yourself.”
Posted on 08/28/2017
How can you drive natural interaction through your LinkedIn page and foster relationships? Today, we have some tips on how to maximize your LinkedIn engagement.
Posted on 08/21/2017
If you’re not reaching Gen Y, then you're missing out on a selling opportunity. How can you engage with those 35 years and younger? Check out five ways to market to Millennials.
Posted on 08/14/2017
Where there is writing, there is marketing, and where there is marketing, there is business. Check out our reasoning why great writing means great business.
Posted on 08/07/2017
Public speaking is a valuable skill that’s often necessary within the professional world. So how can you overcome anxiety and become a better public speaker? Let’s find out.
Why You Need a MultiChannel StrategyEvan James on 08/04/2017
We live in an era of gadgets. Research shows that 94% of people have their cellphone within arm’s reach at all times, consumers are shopping on tablets while watching television, and more email is opened on mobile devices than a desktop. Customers continue to move into a multichannel world, and responsive marketers need to go there, too.
Channel integration isn’t something marketers can afford to ignore. According to Target Marketing’s Media Usage Survey, 37% of marketers’ 2016 budgets went to online marketing, 29% went to print (direct mail, magazines, newspapers), and 21% went to live events. The rest was split between radio, television, and space advertising.
Even as direct mail remains the bedrock of highly effective marketing campaigns, digital components are increasingly part of the mix. According to Target Marketing, the following digital channels are growing the most rapidly:
• Online advertising (54%)
• Email (49%)
• Mobile marketing (38%)
• Search engine marketing (41%)
• Search engine optimization (43%)
• Social media engagement (55%)
• Social media advertising (49%)
Consumers’ lives are multichannel, so marketing is increasingly multichannel, too.
The multichannel approach also produces better results. In a data analysis of retailers, McKinsey found that the more channels customer use to engage with the store, the more they spend on an annual basis. Customers who shopped both in store and who used catalogs spent three times more than those who did not. When Internet marketing is added to the mix, revenue grows by four times. Likewise, customers who shopped online spent four times as much when catalogs were added to the mix and six times more when they also shopped in store.
Why does multichannel work so well? One reason is that it provides repeated exposure and reinforcement of the message. Another is that different media play different roles in moving customers along the sales funnel.
What does your channel mix look like? Why not talk to us about adding, not just more channels to your mix, but creating the optimum mix of channels to keep your message in front of customers, move them through the sale funnel, and get them all the way to a sale.
Posted on 07/31/2017
With the right audience and the right business, direct mail marketing can have a powerful presence in any brand marketing strategy. But first, let’s start with some tips.
- Steve Barr on 07/31/2017